The goody bags blog

Round of Applause for Top Marketing Product!

2012-02-02T17:22:00.003Z

It fascinates me how our major sporting clubs today manage to exploit every conceivable marketing opportunity known to marketing-man. It seems that no wall space, seat, drinks cup or door is now sacred. They see a marketable space or opportunity and whack a price on it!

A WELL EXECUTED DESIGN CAN HAVE HUGE IMPACT

Few have the colossal funds required to secure shirt sponsorship. Maybe your funds are closer to sponsoring the half-time pies? I personally would forget the pies though.... get yourself some of these and then you can really compete against the major sporting advertisers!

FOLDED AND READY TO CLAP

These Marketing Managers' dream handouts are the modern day replacement for the footie rattle but with a superb branding opportunity added that really is hard to beat. Quite simply, they’re a hand-held, clapping banner and noisemaker in one.

How could something so simple be so good?

The clapping sound that they make is loud and effective and they build crowd participation and excitement. They are also visually appealing to all ages and genders and have a huge double sided area in which to print your message, brand or promotion.

And that’s not all:

· They are made in England and take just 5 – 7 days to turnaround….. so ideal for last-minute events

· The minimum order is just 500 units and the cost is amazingly budget friendly

· They are made from recycled material and are biodegradable

· They can be printed in up to four colour process on both sides of a huge print area

· They have the flexibility to build in vouchers and tear-offs

· They are supplied folded and ready to use

· They are the perfect product to build crowd participation and excitement both visually and audibly

· They are ideal for clapping along to chants and songs at sports events and concerts

· They have a high perceived value and fans keep them as momentos

Great design from DHL with space for writing a message

This clever patented design is made from a high quality card and is supplied printed and concertina folded, ready to be handed out. They’re dual use as well - to create a clapping sound and to use opened to hold up for visual display at games and music festivals. Be clever with your design and your marketing message could be seen by millions! Just perfect for all sporting events, music festivals or even for the 2012 Jubilee.

Pop them in a goody bag along with branded whistles, face paints, hats and streamers and you're on to a winner!

I love this product and it really is a no-brainer. Get yours ordered today by contacting us on 0161 976 6104 or email us NOW on info@thebespokegoodybagco.co.uk

Promoting Personal Safety

2012-01-31T14:18:00.000Z

I recall when personal alarms were first introduced to the market many years back. I had one myself which was designed to be carried around in the palm of your hand, with a press button to use when you ever felt at threat, or worse; under attack. At the time, my little alarm felt more like a hand grenade to me. I was terrified that it would go off in my hand by mistake so it managed to spend a lot more time switched off at the bottom of my handbag than ever in my hand.

Since then, personal alarms have really come on and I only wish that this brand was around for me all those years back....

Brand your own

These NEW personal safety alarms have been carefully thought through and designed to appeal firstly, as a chic and feminine, fashion accessory that can be attached to any handbag or keychain. In fact, you would never guess they are alarms at all – just attractive handbag accessories. There’s an excellent choice of stock styles to choose from or you can have your own branded version created with your logo on; starting at just 100 pieces. Lloyds TSB; Mulberry; Sheila’s Wheels; Coca Cola; BMW and British Airways have all had these promotional alarms created for their staff and customers.

The alarm doesn’t go off with a button, it has a small chain that hangs from the bottom that, when pulled out, emits an unbelievably high decibel sound of a female scream. I have one. I have heard it and it is loud! Enough to clear a whole room of wannabe attackers, I would say.

The fact that these clever little devices are brand-able makes them perfect promotional items for the female promotions market, ladies events, fashion event goody bags, female employee gifts and safety campaigns.

For further information, contact us today on 0161 976 6104 or email us on info@thebespokegoodybagco.co.uk.

Leave the mobile at home!

2011-11-22T12:10:00.002Z

These ingenious Burg 5 Retro Mobile Phone Watches mean that you’ll never have to worry about leaving your mobile phone in a bar or restaurant again! Insert your own SIM card into the watch to begin making and receiving calls as you would with a normal mobile phone.

Chargeable via USB, the Burg 5 Retro Mobile Phone Watch includes a headset and features a 9 number speed dial memory, key lock and unlock so you can avoid those accidental calls.

With its stunning design, the Burg 5 Retro Mobile Phone Watch is the ultimate accessory, eye catching and incredibly useful, the perfect gift for the fashion conscious who wants the very latest modern technology has to offer.

Features

Make and receive phonecalls
9 Speed dial memory
Hands free calling
Headset included
Charged by USB (cable included)
Fully customizable
Key lock and unlock
Japanese movement
Voice count
Gift box

Available in a wide variety of colours. They come with a headset, USB charger and a manual. They make excellent goody bag fillers, for corporate gifts or incentives and will be especially welcome with a young, gadget-mad audience. Contact us for more information on 0161 776 4550 or email us NOW info@thebespokegoodybagco.co.uk

Promotional Mobile First to Market

2011-11-04T13:44:00.001Z

It took sometime but it is here at last! The World’s first ever

promotional mobile phone has made it to market.

And, before any assumptions are made – these mobiles are NOT printed using:

a) A wrap
b) Adhesive dome stickers
c) Click on covers
or d) Sticky labels

Branding onto these phones is created during the manufacture process at the very outset of the phone's build. The finish is extremely high-end and the quality and clarity of print is impossible to improve upon.

Created by a world leading telecoms manufacturer, these branded phones are currently available as simple call and text phones. However, from early 2012, a web and camera enabled version will also be available with minimum order quantities from just 2 units.

The current, ‘call and text’ version comes unlocked and can be used in Europe on a 2G network. They make ideal second or third phones and it is easy for you to pop in a local pay-as-you-go SIM card for instant use.

These mobile phones are a Brand Manager’s dream promotional product and they lend themselves to a whole host of corporate marketing promotions. They are ideal for incentives, sales promotions, goody bags, for employee’s mobiles or for gifting to valued customers.

Minimum order is currently just 300 units (for the call and text version) and they cost in the region of £35 each. All phones are boxed with instructions and a phone charger. The next generation (the camera and web enabled version) will be available early 2012 from just 2 units.

For more information, contact us now on 0161 776 4550 or email us at info@thebespokegoodybagco.co.uk to find out more.

Cool Promotional Messenger

2011-10-19T10:50:00.001+01:00

The UK promotional goods industry is fit to bursting with a plethora of different promotional products. The industry itself is huge and highly competitive. Last year alone, some £722 million* was spent on promotional products in just the UK. That’s big business.

We have our favourite promotional goods here – the ones that we think work harder, have impact, are valued and kept. It is rare that we see something NEW that really does turn our head. But this ‘cool’ little operator, most definitely has.

Introducing the LED 6 message Ad-fan!

This fan has big impact. It is budget friendly and it delivers your message over in a clever and memorable way, with scope to get a larger than average message across to your target market.... all whilst keeping your customers cool as the message is delivered.

These fans can rotate up to 6 different messages in an LED, rotating light colour of your choice. And, with each message having up to 18 characters.... you would have a total of 108 characters to play with!

These fans are also a low minimum quantity of just 500 pieces and you can even have the handle pantone matched on higher quantities. Handles can also be branded with your company logo from 500 units plus.

Copy and paste this link for a full demonstration:

http://tinyurl.com/6c5wfd4

For further details about keeping your clients cool whilst delivering your important marketing message, contact us today on 0161 776 4550 or email us as info@thebespokegoodybagco.co.uk

*Source: BPMA

Fish, Chips and Champagne Please!

2011-08-12T13:52:00.001+01:00

One of our most popular products for goody bags this summer is no surprise!

These delicious white chocolate fish and chips in a cone come in two goody bag friendly sizes – 50 grams or 100 grams. The fish and chips are presented within humorous stock ‘newsprint’, traditional style cones and tied with a satin ribbon.

Mini Branded Champagne
from The Bottle Boutique

For a fun branding option, you can have a BESPOKE CONE created to feature your own corporate or event ‘news’. For the bespoke option you only pay a small bit extra for the origination and artwork and you can include images and logos too, as the cone is printed in full colour.

These tasty chocolate fish and chips are ideal for all manner of events and make a novel and welcome change from the usual chocolates and truffles to add an element of fun. Team these cones in goody bags with a miniature champagne or a miniature gin and tonic combo and you have a super summer bag!

For more information email The Bespoke Goody Bag Company at info@thebespokegoodybagco.co.uk or call us 0161 776 4550 NOW.

Goody Bags to Rescue Sales on High Street

2011-07-01T12:13:00.014+01:00

The austere conditions on the high street at the moment following the sad demise of some long established major players must be making our other UK’s retailers very nervous about their future.

Are we becoming immune to the temptation of the cliched SALE?

Consumers are holding back, spending less and need a very good reason to go into a store or onto a website to part with their money. They are also becoming wise to the often mis-leading and clichéd mid-season sales and half price promotions that many players within the furniture business are especially guilty of. Consumers want more transparency, good old fashioned service, a genuine incentive to buy and a good deal when they do.

I am surprised about how few retail marketing teams and CRM managers use goody bags as a marketing solution. Perhaps it is the term ‘goody bags’ that seems a tad frivolous and therefore are not regarded as potential contenders in the polished and results driven marketing world. Maybe it’s because they think that the competition are not doing goody bags so why should they. Or it could be quite simply that the option never comes to mind.

Whatever the case, ask a consumer what a goody bag is and they all know.

Everyone Loves a Goody Bag

I will never forget being outside a large Disney Store at the Trafford Centre in Manchester and there was a long queue out the door. Apparently, word had got round very quickly that they were giving out free goody bags so the queue was growing fast. I saw people coming out of the store with their little plastic bags and I ask someone if I could take a look at what they had. The goody bags contained 2 or 3 tiny Disney character pen toppers. That’s all. ...nothing spectacular. However, people of all ages were taking their time to queue to get theirs. I spoke to a few people in the queue and the majority didn't even know what they were getting but it was free so they wanted one.

The store was a magnet and people were going into that shop that would not in normal circumstances. To them, they were getting an unmissable (free) deal and the generous and welcoming service messages that the store was conveying was making more people join that queue.

How to make a Goody Bag Pay in Retail

Well executed and highly targeted goody bags can be very effective by engaging directly with customers, influencing their behaviour and increasing footfall and transactional spend.

A goody bag need not be expensive and a budget can easily be produced by looking at your margins. There are many ways in which you can monitor your return on investment too unlike many other soft marketing campaigns that often get awarded big budgets but offer poor forms of measure.

Every retailer and e-tailer will have very differing needs with each requiring a bespoke approach to meet their own objectives. Here are just a few tips for any retail and e-commerce goody bag campaign:

· Goody bags can be a marketing solution for all types of promotions: for a simple data gathering exercise; rewarding customer loyalty; recommending a friend; signing up for a credit account; to influence an increase in a transactional spend; driving customers to visit a store; Facebook and Twitter competitions; preview events and much more.

· Additional giveaways within the bags should be something practical that they will use and are able to keep. Instant disposable items such as confectionery and food items branded up are a waste as they get eaten and your brand is quickly in the bin, unless of course, the purpose of the goody bags is to encourage trial of a food or drink product. Research your target market and give them what they will want, value and hold onto.

· Social media is an ideal FREE platform in which to build awareness of your goody bag offering so ensure that you feature your goody bag promotion on your Facebook page and tweet about it regularly on Twitter......especially effective for campaigns aimed at the teens and twenties. Clever viral campaigns to promote the offering on You Tube can take the exposure to exceptional levels.

· Include money saving vouchers or further promotions within the goody bags that have staggered dates. This way you will get repeat business or you can support a seasonal campaign such as pre-Christmas trading. This is also a valuable tool for calculating your ROI.

· You can charge for goody bags too. Consumers within certain industry sectors would be more accepting of this, such as fashion, beauty and sport. A discounted, highly desirable goody bag would still generate the results you need. For instance, if Top Shop were offering girls branded goody bags with Top Shop branded lips glosses, files and bath bombs for £4 on purchases over £50, you would increase the average transactional spend and make a high margin on the goody bag too. You would also boost footfall and, if you were to link this into a social media campaign, your results would soar.

· If your staff are going to be handing them out away from the store, ensure that they have a firm brief about the profile of the people to whom they should be given. Where possible, encourage an exchange of name and email address in return for the goody bag to data capture names for the future.

· Brand the bag and the items within the bag with as many contact details and messages that you can fit on. Social media addresses and use of QR codes are becoming increasingly important.

If you are interested in using goody bags for your next promotion, get in touch today on 0161 776 4550 or email The Bespoke Goody Bag Company on info@thebespokegoodybagco.co.uk

Luxury Chocolate Positioned Well Beyond Five Star

2011-05-15T20:34:00.004+01:00

The Bespoke Goody Bag Company speak to the creators of The World’s most luxurious chocolate.

We interview Roy and Tracey Jones from The-Chocolate....

Describe your product and your target market?

Enrobed with 24 carat gold flakes

The Chocolate is decadent and opulent because is the finest chocolate in the World. Pure 24 carat gold flakes and Swarovski crystals are all the ingredients used to make the most luxurious chocolate experience worldwide.

Our target market is all those people who appreciate the finer things in life.

Who or what is your biggest inspiration?

Felix Dennis - Publishing tycoon. We follow him via his website. He is fascinating. Anyone wanting/needing inspiration should read his book 'How to get rich’. It’s a no nonsense, real and humorous account of his life... the highs and the lows. And more recently, Cardinal Angelo Comastri, he inspires compassion and faith in humanity.

What has been your hardest day in business so far?

Our most stressful day has got to be that of our first major photo shoot because we had the model, photographer, make-up and hair artist, stylist and venue all ready to roll as planned at 8.30am. The chocolate was made BUT due to a last minute hitch the box didn't arrive until 8.53am. It then had to be handcrafted with the 447 Swarovski crystals!! We made it though and a fabulous day it ended.

What has been your proudest?

The day we finally launched after 2 years of planning, researching, tasting and designing etc. When Jetgala magazine (magazine for private jet owners) and Trendhunter magazine (worlds largest Internet luxury magazine) featured The Chocolate. Plus, the day when we were invited to Cannes film festival to showcase The Chocolate!

If you were given £1 million pound that had to be spent in a day, what would you do with it?

Purchase a property in Tuscany, Italy. Another one in Stratford-upon-Avon. Go mad in Loius Vuitton, some fine art for Roy and any remaining to charity.

If you had a business slogan, what would it be?

Our current one - A Fusion of British Artisan and Italian Passion.

If you were to choose a Hollywood star to play you in your life story, who would it be and why?

Roy - Al Pacino because he is not tall! But more importantly he has passion. Tracey - Cameron Diaz because she is blonde! But mainly because she appears friendly, compassionate has a zest for life.

What would you like to see in your perfect ‘goody bag’?

Pol Roger champagne personalised by Bottle Boutique. Bottles of Gucci perfume and a 'Jennifer Lopez' pink diamond.

Where do you hope to be in 5 years time?
For The Chocolate to be recognised as the most luxurious chocolate experience in the entire World!

Contact: http://www.the-chocolate.com

Over 400 Swarovski crystals per box, hand done so no box will ever be the same.

From Promotional Flyers to Flowers

2011-04-11T23:13:00.006+01:00

For goody bags or promotions in which your key messages need to focus on growth, the environment, sustainability, ethical or green issues and for companies managing a sustainable working practice, we have a fresh idea for you with endless possibilities for use.

This innovative product is 'seeded' paper and card that is impregnated with flower seeds. The material is made from 100% re-cycled paper, produced with organic pigments and when it is no longer required, it will actually grow into flowers when planted!

The paper is made from a unique manufacturing process which infuses the card with flower seeds which you cannot see. The material has an attractive, eco/recycled looking appearance and the texture is a little like that of a thin, biodegradable style jiffy pot that you would use to plant seedlings. When this paper is eventually planted, each paper sheet or card acts like a mulch to retain moisture for the seeds.

Printing is no problem too as there is the option to print up to four colour process and for debossing also, which looks particularly effective. It is a perfect solution for marketing campaigns or packaging requirements with a recyclable bias. Such is the products eco credentials, that ethically aware and active cosmetics company, ‘Lush’ use this product for their packaging and, many more companies with an eye on sustainability and commercial waste are taking notice.

This unique product can be used to create seeded cards, books, packaging, stationery, swing tags, bookmarks, greetings cards and indeed anything that you want as bespoke projects can also be undertaken.

For further information about this product, contact us today on 0161 776 4550 or email us at info@thebespokegoodybagco.co.uk.

NEW - Your Brand with Added Bottle

2011-03-21T10:05:00.005Z

The Bespoke Goody Bag Company now has a 'sister' in the form of a complementary business to their goody bags offering and it is a totally unique product! This exciting new addition is called The Bottle Boutique. The Bottle Boutique produce branded bottles of wine, cava and champagne. By branded we mean, 'Your brand' - and not the brand of the champagne house!

They colour coat the entire bottle to feature your logo, message or event details...... matching pantones and metallic colours and all without the the use of sticky labels or shrink wrap.You can have just a handful of bottles or thousands to suit your needs, in magnum, standard and miniature sizes. So whether it’s a PR event, dinner, product launch, show or corporate gift, they can match the requirement perfectly.

All of which might lead you to expect a hefty pricetag, but in reality, The Bottle Boutique pricing is on a par with comparable wines and champagnes off the retail shelf.

For further information contact The Bottle Boutique NOW on 0161 776 4550 http://www.thebottleboutique.com/ or email on sales@thebottleboutique.com.

Free water and money on tap!

2011-03-02T14:48:00.004Z

With spring now upon us, there will be thousands of you out there looking ahead to summer and stepping up a gear in the hard yakka of planning for all those hundreds of sporting events and festivals that the UK will host.

If that is you, then do not miss a trick with your water supplies!

If you intend to hand-out free water bottles, put them in goody bags or sell it at your event, then do consider buying your water with your own logo on the label - this can be your brand, the event logo or a sponsors. Having your own custom labelled bottles of water will cost you much the same as wholesale bottled water, so if the option is open to you then this is pretty much a no- brainer. You may even SAVE money!

You can also sell the label as a sponsorship opportunity to a supporter or sponsor and in doing so, recoup the entire cost of the water..... Now there's a great cost saving exercise and a slap on the back from the boss, eh?

We can get you all sizes of water bottles and if you like, we can also get hold of health drinks & juices, smoothies, energy drinks and alcohol miniatures - again, all with the option to brand the label to your requirements.

For information about your own brand on any of these bottles or goody bags for sporting events and festivals, do get in touch now. Tel 0161 776 4550 or email info@thebespokegoodybagco.co.uk

Looking for a Designer Bag?

2011-03-02T13:47:00.005Z

Think 'quality gift bags' and you will probably picture a smart, rope or ribbon handled boutique variety.....quality card, sturdy and stylish. Luxury gift bags is a growth market and business is booming. Our main bag requests at The Bespoke Goody Bag Company is for the supply of high quality plain coloured goody bags that can be overprinted with a company logo, details of an event or a new product design. We know that we are pretty hot on this element of the business (we say, modestly!). We choose only the best quality bags, use leading suppliers and the best printing methods available. We never, ever compromise on our bags. First impressions are vital and we love a happy customer.... like these ones here:

“They have arrived - they look amazing!!!!” Holly at Mattel referring to Barbie’s, ‘Ken’ designer bags for London Fashion Week. Feb 2011

“They are amazing! Thank you so, so much! Everyone was very impressed” Bee at Decca Records for her valentine bags at The Ivy London. Feb 2011

“They have arrived and they look wonderful and so classy, thank you so much for all your help. Amanda at Phoenix Insurance for her corporate branded bags. December 2010

We also do lots of goody bags for fashion, bar/club launches, and promotions. Occasionally, we are able to relax the corporate approach, such as when the brief from a client is for big impact and maximum exposure. They want something edgy and memorable that reflects their establishment or brand. They want desirable goody bags that will get talked about and coveted by others. For occasions like this, we are able to use the red ruffle gift bag shown above (also available in pink and black), the animal print gift bag here or the sequin clutch gift bag (top, and also in pink).

You may think that some of these are real bags. They are not. They are all actually gift bags in disguise! If you are interested in any
of these bags, goody bags or quality branded bags for any occasion then do get in touch today on 0161 776 4550 or info@thebespokegoodybagco.co.uk

Cakes that go Pop!

2011-02-28T13:32:00.002Z

New York is pretty much a year ahead in terms of ‘cupcake fashion’ but over here in London we have found our very own UK, ‘Cupcake Fashionista’.

Harpreet was a high flying corporate lawyer in a former life but she gave that all up to follow her passion for cake creation and all things beautiful and delicious. With a savvy eye on the fast emerging trends in cake innovation, she is fast becoming a recognised name and first choice for many high profile names..... she recently did the cupcakes for Katy Perry and Russell Brand’s wedding in India and cakes for Capital FM’s, ‘Help a London Child’.

Harpreet has recently launched a stylish new product known as Cake Pops. These are basically coated cake balls on a stick...... or, quite simply, a cake and a lollipop in one. These are uber stylish, very ‘New York’ and much in demand!

These cake pops can be grouped together for a table decoration or used individually within goody bags for fashion events, restaurant and club launches and all types of corporate events.

If you are interested in your own styled cake pops for a forthcoming event or PR campaign, contact us now for further information.

Info@thebespokegoodybagco.co.uk. Telephone 0161 776 4550

Say it with Roses

2011-02-02T10:07:00.003Z

With Valentine’s day imminent I thought I would feature an innovative new product that has recently come onto the UK market, followed by a blaze of publicity of the highest level. This will be no surprise when I reveal that the new product is in fact, ‘branded roses’. These are real, genuine roses too.... and not of the silk variety.

These beautiful, handpicked roses are available in many colours and can feature your logo or message on a petal. The distinctive and patented printing process is expertly applied by hand and is even able to pick up on very detailed designs. You can choose from single stem branded roses supplied individually in stunning boxes or full bouquets with all, or just a few roses printed. These roses can also be carefully packaged and sent out by mail. With no loss of freshness or visual impact at the receiving end, this makes them ideal for PR or new business campaigns.

The emotional ‘pull’ and pleasure that roses can evoke, also make these branded roses simply perfect for a customer loyalty programme, as handouts at fashion and beauty events, retail and restaurant openings and for the tables at gala dinners and awards ceremonies.

For further information about how to say it with roses, contact us now by email info@thebespokegoodybagco.co.uk or on 0161 776 4550.

2011 Cricket World Cup Goody Bags

2011-02-02T08:24:00.005Z

If you are currently planning to THROW a memorable corporate event and are looking to BOWL your guests OVER, then why not consider a Cricket theme? With the Cricket World Cup being held in India, Sri Lanka and Bangladesh and running over 3 months from February - April 2011 there's every reason to take full advantage. With 14 countries taking part, you could create tables decorated with the flags of the individual countries and novelty elements to CATCH the traditions and cultural differences of the teams. You could also provide cricket-themed goody bags for your guests to take home as a reminder of ONE DAY they will never forget.

We can RUN OUT super themed bags AT NEAR 90 MPH DELIVERY SPEED for all your guests with wooden miniature bats, dinky 8" wickets and genuine mini cricket balls! Each item also has the option to be branded in various ways, including the outer bags that they come in for that EXTRA COVER. We even have a selection of tasty cricket themed chocolate treats to SLIP in there, too. Anything is possible so you can either play it with a STRAIGHT BAT or be more daring by really bowling your guests a GOOGLY with a function without BOUNDARIES!! Don't DISMISS this great opportunity.

Looking for some themed goody bags? Be it Cricket or something simple, weird or wonderful, we can help. Contact us today on 0161 776 4550 or info@thebespokegoodybagco.co.uk